Pheobe Scott, founder of the Detroit-based makeup brand FACEFX, never saw herself in the beauty industry until she was commissioned to do makeup for the United Negro College Fund gala when she was 20 years old. From there, her love of helping women feel beautiful became her purpose. “It was an infatuation for me to see the brightness inside of them show in their expression,” she says of the women after they would see themselves in the mirror.
After spending years in the makeup industry, in 2019, Scott decided to start FACEFX with the goal of making women identify the beauty within themselves. Within four months, they launched with lashes, mascara and a brow pencil, and over the last year, they have launched over 40 more products.
When COVID crept into the state, it caused small businesses of all types to pivot. While Scott was feeling down about losing her job and being at a standstill with her makeup line, small business advocate Jennyfer Crawford had a project in mind. Crawford is the founder of All Things Detroit, a reoccurring entrepreneur-focused event.
While she was contemplating her own career during COVID, Crawford put on a FACEFX lipstick and her mood instantly changed – she felt inspired and beautiful. She called Scott and asked if she would be open to collaborating on a collection. Scott immediately agreed and the two began sharing their stories of empowerment, and the Ask Jennyfer Collection was born.
The two came up with four bright and bold colors: Jennyfer-It, a statement burgundy; Not Afraid, a copper nude; Advocate, a soft pink nude; and Influencer, a striking turquoise.