Tori Nichel, Founder and Chief Creative Officer, launches Maison Black, a curated online retail destination for accessible luxury fashion, exclusively featuring products by Black designers. Maison Black is committed to providing a platform for emerging and established Black designers to launch, showcase and grow their businesses.

Through Maison Black’s curated online platform and capsule experiences, Black designers will have the opportunity to increase brand awareness and their customer base, while providing consumers a destination for discovery of black talent exemplifying design excellence.

I created Maison Black to build an ecosystem that fosters design excellence and creativity for Black designers.

Tori Nichel, Founder and Chief Creative Officer of Maison Black

“I created Maison Black to build an ecosystem that fosters design excellence and creativity for
Black designers. I want to create a destination for discovery where Black designed products are
accessible globally. It is our mission to serve the Black designer community in order to create
access, exposure and longevity in the fashion industry. – Tori Nichel, Founder and Chief Creative
Officer of Maison Black


“Maison Black promises to be a community where black style and creativity are supported in many
ways. Not only does it allow for a retail outlet for black creativity and entrepreneurship from
individuals with proven industry experience, but it also provides a community for black creatives
to help and support one another through the process of creation and selling. And customers who
specifically want to support black talent now have a place to go for accessible luxury created and
curated by black talent.” – Aaron Potts, Designer of APOTTS

“Showcasing a collection on Maison Black is a great opportunity to present black excellence to a
global audience. For those looking for a stellar design point of view of high quality fashion and
accessories they need not look elsewhere. Maison Black presents a beautifully curated selection
of black design talent. – Kevan Hall, Designer

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To celebrate the launch and pay homage to the city that gave them the foundation, six featured
designers will present their seasonless collections in a runway presentation called “Manhattan to
Motown” in Detroit. Featured native Detroit designers include the talented and award-winning
APOTTS (Aaron Potts) and Kevan Hall, Isaiah Hemmingway, N’GAI (Nicole King), TRUTH
(Sharryl Cross) and S.MCGEE COLLECTION (Shawna McGee).

Following the runway presentation, the “Manhattan to Motown” designers and their collections will
be available for purchase at a three-day pop-up shopping experience on Thursday, October 21st
from 2pm to 6pm and Friday, October 22nd and Saturday, October 23rd from 12pm to 6pm at
Shinola, 441 Canfield Street, Detroit, MI 48201.

About Maison Black
Maison Black’s mission is rooted in founder Tori Nichel’s vision of marrying her passion for fashion
and purpose to serve the Black designer community in order to create access, exposure, longevity
and sustainability in the fashion industry for Black designers.
Through Maison Black’s curated online platform and capsule experiences, Black designers will
expand their presence and customer base, and consumers will have a destination for discovery
of new talent.

Maison Black is where inspiration meets inclusivity.

Website: www.maisonblack.shop
Instagram: @maisonblacknewyork

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