Jewelry Brand Rebel Nell and the Motown Museum Team Up

The collaboration, dubbed the Motown Album Collection, repurposes a classic Motown Records album.

Motown Album Collection

Back in 1978, Motown Records released the single “Pops, We Love You,” featuring Diana Ross, Stevie Wonder, Marvin Gaye and Smokey Robinson. The song was written as a tribute to Berry “Pops” Gordy Sr., the father of Berry Gordy Jr., the founder of Motown Records. In addition to the all-star group, the 45 stood out because of its bright red color and unique heart shape. It was the only record to get this treatment, and a recent collaboration between the Motown Museum and Rebel Nell is bringing it back.

Rebel Nell is known for creating stylish wearable art from repurposed materials, while providing employment and support to women. In the new Motown Album Collection, Rebel Nell’s teams of artisans have repurposed the original vinyl into pieces that pay tribute to Motown and its founder. For Amy Peterson, founder of Rebel Nell, the opportunity is a dream come true. “We’ve always partnered with incredible Detroit organizations, and we’ve always wanted to partner with the Motown Museum,” Peterson says.

The collection is comprised of 10 items including necklaces, earrings, bracelets and lifestyle pieces made of brass, stainless steel and gold. Rebel Nell’s creative designers meticulously craft pieces from the bold ’70s vinyl into wearable pieces of art. It’s an artful fusion of two genuine Detroit enterprises and the synergy is apparent.

Both companies are neighbors, just blocks away from each other, and Peterson credits Berry Gordy Jr. with being a pioneer in creating a valuable business that also does social good. “It’s a way to honor the legacy of Motown and Berry Gordy. We’re a social enterprise, and I believe Berry Gordy created social enterprise through Motown.” 

@rebelnell

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