Light Up Livernois, Detroit’s premier fashion, art, and design street festival, with sponsorship from Amazon, is back and ready to shine a light on Detroit’s creative community. Held on Saturday, July 2, 2022, and presented by the Independent Business Association Detroit Community Development Corporation (IBA Detroit CDC), Light Up Livernois event takes place along Livernois Avenue between Six and Eight Mile Roads.
The day’s activities include open studios, a runway fashion show, and creative art installations amid a backdrop of eateries, music, and independent businesses along Livernois Avenue’s Avenue of Fashion. In addition to showcasing Detroit’s artists, Light Up Livernois serves to attract thousands of visitors and patrons to the business, salons, restaurants, and retailers along the avenue.
“I speak for all of our members when I say we are excited about Light Up Livernois that will illuminate Detroit’s world-class makers, designers, and art in all forms along the Livernois corridor on the city’s westside,” said the Independent Business Association’s President, Rufus Bartell.
In addition to helping small businesses generate more than $500,000 at past events, Light Up Livernois has become the impetus for new business development in the corridor including retail, dining, and professional service firms. Additionally, brands that launched or displayed at Light Up Livernois have gone on to attract national financing and independent visual artists who display at the event have grown their profiles and visibility, creating new audiences, clients, and viable income streams for their work.
More than 40,000 vehicles drive through the Livernois merchant corridor daily, representing well over 60,000 impressions for advertisers, businesses, and sponsors displaying or promoting along the avenue, during Light Up Livernois.
“As project manager for Light Up Livernois, it has been an honor to organize on behalf of the Independent Business Association. There is no other event in Detroit that will showcase the intersection of community, black-owned businesses, fashion, art, and design quite like what you will see happening on July 2nd,” said Melinda Anderson, Light Up Livernois’ project manager and founder of Studio M Detroit.