Motortown Revue’ Motown Mile Outdoor Installation Now Open

The “Motortown Revue: A Culture in Motion” created by the Motown Museum and Detroit Riverfront Conservancy is kicking off this week along the Detroit River. 

The installation celebrates the Motown tours that help put Detroit musical artists on the world stage and remain a valuable part of our city’s tourism.

The tour features eight kiosks between GM Plaza and Cullen Plaza which has been dubbed the Motown Mile. At each stop, visitors learn about how the label became a phenomenon particularly during the 1960s as they were part of the soundtrack to the Movement for Civil Rights. 

According to The Detroit Free Press, the kiosks are themed and feature texts and photos including rare images from the record label and its artists. Motown Museum CEO Robin Terry called the collaboration between the museum and the riverfront, “a perfect marriage” of the legacy institutions. 

The Detroit RiverWalk, recently ranked the No. 1 river walk in the nation by USA Today for a second consecutive year, draws more than 3 million visitors annually.

The new installation is the second outdoor installation by the Motown Museum. The first was dedicated to the legacy of Marvin Gaye’s seminal album, “What’s Going On.” The exhibit was on the sidewalk near the museum and was conceived during the coronavirus pandemic.