BLAC Happy Hour Classics: The Negroni Cocktail

In “Sulle Tracce del Conte: La Vera Storia del Cocktail Negroni,” which was written by Lucca Picchi, the head bartender at Caffe Rivoire in Florence, Italy, translates to “In the Footsteps of the Count: The True Story of the Negroni Cocktail.”

BLAC Happy Hour Classic: The Negroni Cocktail
BLAC Happy Hour Classic: The Negroni Cocktail

A Negroni is an Italian cocktail, made of one part gin, one part vermouth rosso and one part Campari, garnished with orange peel. It is considered an apéritif. A traditionally made Negroni is stirred, not shaken; it is built over ice in an old-fashioned or rocks glass and garnished with a slice of orange. Easy to make and refreshingly bitter, the Negroni is said to have been invented in Florence by the dauntless Italian Count Camillo Negroni in the early 20th century. While at Bar Casoni in Florence, he demanded that the bartender strengthen his favorite cocktail, the Americano, by replacing the usual soda water with gin. To further differentiate the drink, the bartender also employed an orange peel rather than the typical lemon peel.

Add a Black-Owned Gin

It also launched a thousand riffs, and today the Negroni can be found in myriad iterations at restaurants and cocktail bars around the world. We added the Black-owned Detroit City Distillery Gin to this cocktail to add a bit of soul.

Manhattan Cocktail

The Manhattan cocktail is an OG and brings an essence of glamour.
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Prep Time 10 minutes
Cook Time 2 minutes
Servings 1 person


  • 1 Cocktail Shaker
  • 1 Cocktail Strainer


  • 1 ounce Whiskey
  • 1 ounce Bitters
  • 1 ounce Sweet Vermouth
  • 2 Real Maraschino Cherries
  • 1 large Ice Cube
  • 1 Orange Peel


  • Place ice in a cocktail shaker.
  • Add the whiskey, vermouth and bitters.
  • Rub the orange peel around the rim of the cocktail glass.
  • Strain the drink into the glass.
  • Add 1 to 2 Real Maraschino Cherries and enjoy!
Tried this recipe?Let us know how it was!

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