We’re fortunate to be living in a golden era for black hair—an age where we celebrate the diversity of our natural hair, when we’re encouraged to begin natural hair journeys, where our natural fro’s and locs are now acceptable in corporate settings, and even non-African Americans are attempting to achieve our unique styles and call them trendy.

But one of the untold secrets about natural hair is the endless products you’ll test out trying to get the perfect look. Unfortunately, those flawless natural looks don’t come easy. Thankfully, Detroit is a hub for black hair care entrepreneurs who want to make the natural hair journey more attainable for everyone.

With Sweetest Day approaching, these black-owned hair care brands and products based in Detroit will make the perfect gift to your loved one to look as good as they will on date night all year round!


There’s a good chance you’ve already seen the brand Naturalicious lining the stores of your favorite beauty stores, but did you know that it was started right here in Detroit? 

Gwen Jimmere, the founder of Naturalicious, skyrocketed to success after patenting a 3-step system for hair care that minimizes the time you’ll spend in front of the mirror to get the perfect look. The signature Hello Gorgeous Starter Kit is an excellent gift set designed for women with different hair textures.


And if you’re just starting your natural hair journey, she provides lots of expert advice on textures and styles to get a truly ‘Naturalicious’ look. 

Embrace the Natural You

Clients walking out of the Embrace Hair Art Salon all have one thing in common—amazing natural hair that looks healthy and hydrated. The demand for achieving the same look even at home opened up an opportunity for salon owner Genevieve Anyiah to begin her line of products called Embrace the Natural You.

Embrace the Natural You created unique sets designed for different hair goals: the Signature collection is for daily maintenance, while the Mango + Kukui Collection helps keep your hair strong and hydrated.

If you can’t make it to the Embrace Hair Art Salon in Royal Oak in time to get your hair done for Sweetest Day, you can pick up the products online and get the same results at home. 

Golden Grooming Co

After an All-Pro career with the Detroit Lions, Herman Moore continues his success outside of Ford Field with his company Golden Grooming Co. The void in the market for black men’s hair care has led to creating a line of products to give your hair the attention it needs—regardless of whether it’s on your head or face.

Guys will appreciate opening up their Sweetest Day gift to see the Ultimate Beard Bundle from Golden Grooming Co, which has already received hundreds of five-star reviews for its effectiveness in maintaining their beards.

All products from Golden Grooming Co are made locally in Detroit with all-natural ingredients.

Rapid Hair Growth

The starting point for all great hair journeys is healthy hair. Detroit-based Rapid Hair Growth will soon become your favorite products with solutions to care for your hair from the roots to the ends.

Rapid Hair Growth creates fuller, thicker hair, specializing in black textures. A jar of Root Fertilizer gel or oil is essential for anyone looking to revitalize their hair growth.

But don’t just take our word for it. Rapid Hair Growth shares lots of before and after pictures of satisfied clients who’ve seen actual results.

If you’re in the Detroit area, it offers local delivery options for orders of any size.

Le’Host Hair


It’s not easy landing a deal to be put on the shelves of Walmart, but it’s an ode to the success of Le’Host Hair as it strives to provide the best hair care products. It has hair solutions for men and women with natural hairstyles like braids, locs, and even wig maintenance.

Henry and Haith Johnson, founders of Le’Host Hair, have over 30 years of experience in the beauty industry and giving back to the Detroit community through charity. Orders of its signature line of products designed for detangling, protection, and moisture, support the company’s efforts to donate to black girls in foster care.

Touch Body Works

The best remedy for natural hair is using natural products. This epiphany led Marcy van Hartesveldt to start Touch Body Works, where she can support black hair care with natural and ethical products.

Touch Body Works has hair care products ideal for everyday use. The natural ingredients make it safe to use on hair, skin, and your face. She even collaborates with local stylists, such as BoStyles Detroit, on a signature collection targeted to men with locs.

All products under the Touch Body Works label are produced in limited runs in Detroit to maintain their quality and integrity. They are stocked in stores in Michigan and now expanding into other retailers domestically.

Give the gift of beauty this Sweetest Day with these black-owned hair care brands designed for and by the people who know black hair the best!

Facebook Comments