etroit-based apparel brand Detroit vs. Everybody is opening a third location in Southfield. The store is joining other locally owned businesses like Donut Bar + Coffee and Red Olive Restaurant in a new retail development at Southfield and 12 Mile roads.
The brand’s owner, Tommey Walker, posted an Instagram video of a sign going up at the new location. There’s no word yet on a grand opening date.
Known for their minimalist logo design sprawled across t-shirts, hats and hoodies, the ubiquitous brand has been rapidly spreading across the Detroit area since 2012, growing from an online store to brick-and-mortar shops in Detroit’s Eastern Market and Greektown.
Detroit vs. Everybody received national attention when Eminem released a song of the same name, featuring fellow Detroit artists Royce da 5’9″, Big Sean, Danny Brown, Dej Loaf and Trick Trick.
Walker’s brand has also landed some high-profile collaborations, including a one-off line of “Camaro vs. Everybody” shirts for General Motors and Spartans vs. Everybody apparel licensed by Michigan State University.