Louis Vuitton Redux

On October 15th, Louis Vuitton will unveil the newly expanded store at the Troy Somerset Collection. The location has been significantly enlarged to support new métiers including women’s and men’s ready-to-wear, watches and jewelry, and a VIP room. These fresh categories will join an amplified selection of women’s and men’s accessories, shoes, leather goods, lifestyle, gifting, travel offerings and fragrances.  

Travel Destination  

Incorporating innovative materials and architectural design, the space is a visual representation of Louis Vuitton’s heritage and craftsmanship. Inside, custom Louis Vuitton finishes carved by expert millworkers are present throughout the décor. The interior design showcases paintings from Michigan artists, a homage to the state’s thriving cultural community: a geometric triptych by Jennifer Kroll of Birmingham, MI speaks to precision and balance, while an inked and embroidered canvas by Frank Lepowski of Detroit reflects the stimuli of the digital age. The local artworks are complemented by pieces from international artists, including lauded Norwegian photographer Solve Sundsbo. Additionally, distinguished furniture can be found throughout the store, including a white stone Paul Kingma coffee table from 1981, ceramics from Studio Floris Wubben in the Netherlands, and an architecturally inspired table designed by Carlo Mollino.  

The expanded Troy store will open with a special window display celebrating the 200th anniversary of Monsieur Louis Vuitton’s birth. Happening at Maison’s worldwide through the fall season, the windows will showcase digitized versions of the classic Louis Vuitton trunk as reimagined by 200 of today’s most notable innovators in homage to the eponymous founder. Hailing from all over the globe and diverse fields of expertise, innovators featured include artists, athletes, designers, musicians, performers, and thought leaders such as Gloria Steinem, Peter Marino, and BTS, to name but a few.  

Bespoke Offer  

Throughout the Troy store, clients will discover both new and classic Louis Vuitton styles. In addition to timeless bags and travel pieces, the location will now offer the latest ready-to-wear collections for both women and men, designed by Women’s Artistic Director Nicolas Ghesquière and Men’s Artistic Director Virgil Abloh. For the ultimate in bespoke luxury, Louis Vuitton’s historic tradition of hand-crafted customization is prevalent through an on-site hot-stamping service, giving clients the opportunity to personalize a variety of leather goods. In addition, the full fragrance counter offers custom engraving on the Maison’s inspiring perfumes and colognes by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud. On Sunday October 17th, a Louis Vuitton artisan direct from France will be onsite to demonstrate the highly specialized craft of hand painting Louis Vuitton hardsided trunks for bespoke requests. 

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About Louis Vuitton  

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. 

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