Détroit Is The New Black moves operations to Corktown

opular Detroit-based fashion label Détroit Is The New Black is leaving their Midtown location at the N’Namdi Gallery, but fans of the brand can relax-their new home will be just a few miles away at Ponyride in Corktown.

The artist co-working space is already home to Detroit Denim Company and fellow black-owned business The Dirt Label, to name a few.

The move is said to be part of an overall expansion for the company. In addition to moving operations to Ponyride, founder and CEO Roslyn Karamoko is planning to open a new downtown location later this year.

"Détroit Is The New Black is a great addition to the Ponyride family. Roslyn and her team have truly captured what it means to be a part of the Detroit and fashion renaissance that is taking place in the city," Ponyride Director Stella Safari says in a press release.

The Ponyride location will serve as the company's headquarters, and will be used as a factory store to purchase items. The new location is said to open to the public by April 1.


Karamoko, a Seattle native with extensive fashion industry experience, moved to Detroit in 2013, and founded the Détroit Is The New Black brand in 2014.

"I am excited about the direction we're taking the label and look forward to announcing future partnerships and the opening of our downtown Detroit location later this year," said Karamoko says in a press release. "We've seen a great response to this simple yet distinctive brand concept. People have truly gravitated to our minimal approach to fashion that celebrates Detroit’s French roots."

The store plans to host events leading up to the launch of its new location in downtown Detroit, including a sample sale and pop-ups.

For more information about the store or future events, visit DetroitIsTheNewBlack.com.

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